(1) Fine: This is the word women use to end an argument when they are right and you need to shut up.
(2) Five Minutes: If she is getting dressed, this means a half an hour. Five minutes is only five minutes if you have just been given five more minutes to watch the game before helping around the house.
(3)Nothing: This is the calm before the storm. This means something, and you should be on your toes. Arguments that begin with nothing usually end in fine.
(4) Go Ahead: This is a dare, not permission. Don't Do It!
(5) Loud Sigh: This is actually a word, but is a non-verbal statement often misunderstood by men. A loud sigh means she thinks you are an idiot and wonders why she is wasting her time standing here and arguing with you about nothing. (Refer back to # 3 for the meaning of nothing.)
(6) That's Okay: This is one of the most dangerous statements a women can make to a man. That's okay means she wants to think long and hard before deciding how and when you will pay for your mistake.
(7) Thanks: A woman is thanking you, do not question, or faint. Just say you're welcome. (I want to add in a clause here - This is true, unless she says 'Thanks a lot' - that is PURE sarcasm and she is not thanking you at all. DO NOT say 'you're welcome' . That will bring on a 'whatever').
(8) Whatever: Is a woman's way of saying FORGET YOU!
(9) Don't worry about it, I got it: Another dangerous statement, meaning this is something that a woman has asked a man to do numerous times, but is now having to do herself. This will later result in a man asking 'What's wrong?' For the woman's response refer to #3.

At
14, Toronto school friends Steve “Lips” Kudlow and Robb Reiner made a
pact to rock together forever. They meant it. Their band, Anvil, went
on to become the “demigods of Canadian metal,”releasing one of the
heaviest albums in metal history, 1982's Metal on Metal. The
album influenced a musical generation, including Metallica, Slayer and
Anthrax, that went on to sell millions of records. But Anvil's career
took a different path, straight into obscurity.
Director Sacha Gervasi has concocted a wonderful and often hilarious
account of Anvil's last-ditch quest for elusive fame and fortune. His
ingenious filmmaking may first lead you to think this a mockumentary,
but it isn't. It's fascinating to see the reality of their day-to-day
lives as they struggle to make ends meet, take a misguided European
tour, and engage in antics on the road—which is not always lined with
fans.
John Cooper – Sundance Film Festival
YORK, Pa. (AdAge.com) — Finally: a bank just for the Jeff Foxworthy set.
Redneck Bank claims that "bankin's funner" when consumers open a "flat out free checkin.'" That Southern-fried marketing schtick has garnered the online arm of Bank of the Wichitas quite a bit of attention. It's also tweaking the long-held belief that bank marketing is serious business deserving of serious messaging.

Tightwad Bank is among the latter. A two-branch bank with locations in Reading, Kansas, and Tightwad, Mo., it's getting ready to launch online banking by mid-summer. The name alone has already attracted customers from across the country in its first official year as a brand.
"It's generated a fair amount of new account activity just by virtue of exposure in the media," said Tightwad Chairman Don Higdon, citing stories in the Washington Post, NPR and AARP magazine. "The name itself garners some pretty strong reactions, although both positive and negative."
An appropriate attitude
He said while the bank plans a
national brand push when online banking is ready, the details haven't
been finalized. "We certainly didn't plan the recession, but the name
is proving to be self-fulfilling to an attitude which it might be more
appropriate these days," Mr. Higdon said.
And while a surge in tightwad and redneck finance practices may be what the nation needs, irreverence in the banking sector strikes some as risky.
"Being irreverent works in some categories. Energy drinks, for instance, where the Monster brand comes to mind. In fact, the Redneck Bank site is in the same genre as the Monster site," said William Lozito, president of Strategic Name Development, a brand naming company in an e-mail interview. "Names will get you attention, but I'm not sure it will get you business except for a micro-niche segment."
Of course, it's not just about humor and headlines. Banks are also re-branding and re-trenching in a serious bid to win back consumers' trust.
|
| Ally: Hide and Seek |
GMAC Bank, for instance, worn by the effects its embattled former parent GM has had on brand value, recently rebranded as Ally. As the name suggests, the bank is taking a "we're on your side" approach with skeptical consumers who are all too used to hidden fees and fine print. The website claims "We're always going to give it to you straight" and its products include no-penalty certificates of deposit and 24/7 access to a live customer service person. It announced its new identity this month via a major ad campaign by Bartle Bogle Hegarty, New York, and Digitas that shows unfair banking practices through the lens of children. In one spot, a banker plays hide and seek with a small child, only to leave him alone. A voice-over says: "Even kids know it's wrong to leave someone hanging when they're counting on you. Why don't banks? We're Ally, a new bank where you can talk to a real person 24 hours a day, seven days a week. It's just the right thing to do."
Trademark applications
"It goes without saying that
consumers these days are very insecure. A bank name that allays these
feelings is very appealing. Some recent bank and financial services
trademark applications make this point: FirstSecure Bank and Trust Co,
filed Jan. 7 and Fortress Wealth Management, filed April 8. And Ally
Bank ... indicated the rationale for the new name as research 'clearly
expressed the need for a trusted bank partner," Mr. Lozito said.
Another big banker, Bank of America, dropped its Countrywide name — synonymous with risky mortgage practices of the financial crisis. The bank, whose lead creative shop is BBDO, New York, launched a new branding campaign last week touting the mortgage division's newer, simpler moniker "Home Loans," with TV spots telling consumers: "Starting now, Bank of America has a new address."
Will the name-change tactic work? Perhaps, but bank marketers should be wary of the fad potential.
Mr. Lozito advised: "Don't name a bank to capitalize on a short term phenomena. Business cycles come and go, and this one will pass too."
